Attention is a choice, but exercising this choice takes practice. Just Looking is a community-led project because it's easier and more fun to practice together.
The film of familiarity prevents us from noticing what is mundane and every day. But as every scientist, artist and person who was once a child knows, once we start looking, whole new worlds begin to emerge from hiding. What makes this looking even harder these days is the algorithms weighing in and closely guiding our attention.
Breaking free and actively noticing the fleeting moments that make up our lives requires stronger muscles of curiosity and creativity. This takes community and practice. Join us to rewild your attention and notice more of what matters to you.
